In a B2B platform, it is referred to as the business-to-business strategy where one business firm or entity makes a commercial transaction with another business firm or entity. There are basically three types of situation when B2B can occur- When a business firm is sourcing products for the process of production When a business firm needs the service of another firm for the sake of operational procedure When a business entity resells products being produced by the others The experts believe that the techniques involved in B2B marketing rest almost equivalent to the consumer marketing but have their own way of execution. Unlike the B2C marketing technique where the consumers choose the goods and services based on the price, popularity, and status, the B2B platform relies solely on the profit and cost potential. The introduction of the science and technology in every sphere has helped to carry on the business trans...